wednesday 30 January 2008

Today i finished my 3 possible design for my promotional CD. I think they are very nice and are very important for my main page in the promotional CD. Here they are:

This is my first idea with one image on the back but is very intersting because of the 4 signs of nike and because of the different shoes.

This is my second idea i like it very much this is because there is the nike sympol and images around it symbolyzing different sports that are important to nike and vice-versa.

This is my third and final design. I find this image very iteresting because the three main sports are put together in a black background.

Kitten Problem

I believe it is better to use the posters method because it stands out more and people can see it for example if they are going to a pet shop looking for kittens they can see that there are some for sale. radio is not very useful because then you dont see how the kitten loooks like. Tv and magazine method is also not very good because people that are reading or watching are more interested in another thing besides animals.

21 January Monday 2008

Today i started the design part of my promotional CD and i did a brainstorm of ideas for my CDTemplate. Today was a calm and easy class!!!!!!!!!!!!!!!

Monday 14th January 2008

Today i worked on my investigation for the first part of the lesson i wasnt very concentrated but after i got back on track and accomplished this:

1. Broadcast Advertising – TV
Longevity- Maintaining an advertisement on TV or on posters etc may be difficult because it might be for only one age group or one type of person longevity is the length of time an advertisement is published and also for how long it can stay in a persons mind.
Relative Cost- It is very expensive to put an advert on air and so the money you pay to put an advert on air should be the right cost compared to the length of time it is on air.
Audience- When an advert is made there is always a target audience this target audience is very important so the advertisement has a purpose idea for the people that are suppose to be the buyers get the product. It is easy to have a target audience but to get the idea on a persons head is very difficult.
Lifespan- The period of time an advert is on air. Usually advertisement is 15 to 30 seconds long.
Effectiveness- Ability to achieve stated goals or objectives, judged in terms of both output and impact.
Printing Advertising- Radio
Magazines- A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both. Magazine is useful to insert adverts in because it is easier to know how to get the target audience because the magazines are basicly each for a certain type of audience.

Wednesday 9th January 2008

Today we created our own voki and posted in our blogs. We also started our promotional cd investigation part.