Monday 14th January 2008

Today i worked on my investigation for the first part of the lesson i wasnt very concentrated but after i got back on track and accomplished this:

1. Broadcast Advertising – TV
Longevity- Maintaining an advertisement on TV or on posters etc may be difficult because it might be for only one age group or one type of person longevity is the length of time an advertisement is published and also for how long it can stay in a persons mind.
Relative Cost- It is very expensive to put an advert on air and so the money you pay to put an advert on air should be the right cost compared to the length of time it is on air.
Audience- When an advert is made there is always a target audience this target audience is very important so the advertisement has a purpose idea for the people that are suppose to be the buyers get the product. It is easy to have a target audience but to get the idea on a persons head is very difficult.
Lifespan- The period of time an advert is on air. Usually advertisement is 15 to 30 seconds long.
Effectiveness- Ability to achieve stated goals or objectives, judged in terms of both output and impact.
Printing Advertising- Radio
Magazines- A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both. Magazine is useful to insert adverts in because it is easier to know how to get the target audience because the magazines are basicly each for a certain type of audience.